Quantcast
Channel: Social TV & Multi-Screening | Marketing Charts
Browsing latest articles
Browse All 161 View Live

Image may be NSFW.
Clik here to view.

Mobile Video Consumption and Popular Content Types, by Device

Not surprisingly, video viewing is a far more prevalent activity for tablet than smartphone owners, according to a newly-released report [download page] from Digitalsmiths, which finds that not only...

View Article



Image may be NSFW.
Clik here to view.

Which of Twitter’s “Hard Features” Can Drive the Most ReTweets?

Looking for more retweets? Twitter has released some data based on an analysis of millions of tweets sent by verified users in the US. The study looked at tweets that contained Twitter’s “hard...

View Article

Image may be NSFW.
Clik here to view.

Multi-Screening in the US: The How and Why

For young (16-44) multi-screeners in the US, 59% of screen time is spent exclusively with a single device, while the rest is simultaneous screen use, according to results from Millward Brown’s...

View Article

Image may be NSFW.
Clik here to view.

Top TV Multitasking Activities, by Generation

Source: Deloitte Notes: Some 86% of US consumers (aged 14+) claim to always or almost always multitask while watching TV, up from 81% last year. Almost half of Millennials this year say they use a...

View Article

Image may be NSFW.
Clik here to view.

Users Say “TV Everywhere” Drives Provider Loyalty, Increases Overall TV...

Source: Viacom Notes: TV Everywhere (TVE) doesn’t cannibalize viewing from regular TV, say respondents to online surveys conducted among 1,300 Viacom viewers aged 13-49 and more than 600 children aged...

View Article


Image may be NSFW.
Clik here to view.

Hispanics Prove Active Second-Screeners

Hispanics are more likely than non-Hispanics to use mobile devices for a variety of activities, according to [download page] a report from PricewaterhouseCoopers (PwC). Those activities include...

View Article

Image may be NSFW.
Clik here to view.

Mobile Devices Account for 1 in 4 Online Video Starts in Q1

Source: Adobe Digital Index [pdf] Notes: Smartphones (13.2%) and tablets (12.2%) combined to account for one-quarter of digital video starts in Q1, up from 16.2% a year earlier, with growth...

View Article

Image may be NSFW.
Clik here to view.

Twitter: Pairing Twitter With TV Drives Higher ROI

Source: Twitter / Starcom Mediavest Group (SMG) Notes: Twitter-supported TV campaigns drive increased awareness, favorability and sales, ultimately leading to higher ROI, according to research from...

View Article


Image may be NSFW.
Clik here to view.

How Americans Are Watching TV

Roughly 3 in 4 American adults regularly watch TV shows live via cable or satellite TV, while streaming (43%) and recorded TV (37%) are also popular choices, per results from a Harris Interactive...

View Article


Image may be NSFW.
Clik here to view.

Media Multitaskers More Likely to Watch, Respond to TV Ads

TV multitasking is on the increase, and some 82% of US adults at least occasionally go online while watching TV, per a recent IAB study [pdf]. How much of an adverse effect does that have on the...

View Article

Image may be NSFW.
Clik here to view.

Who’s Regularly Going Online While Watching TV?

Source: IAB / Prosper Insights & Analytics [pdf] Notes: Some 43% of US adults regularly go online while watching TV, and these “media multitaskers” tend to be young and female, per the report....

View Article

Image may be NSFW.
Clik here to view.

Global Internet Users 3 Times More Likely to Watch TV Daily Than Online Video...

Three-quarters of internet users across 50 markets around the world report watching traditional TV on a daily basis, compared to one-quarter who report watching video on a digital device with that...

View Article

Image may be NSFW.
Clik here to view.

Social Media’s Impact on TV on the Rise

Social media’s impact on TV is gradually growing, details Nielsen in newly-released survey data showing social to be driving increased TV program awareness and live TV viewing. Indeed, one-quarter of...

View Article


Image may be NSFW.
Clik here to view.

What’s the State of TV Viewing and Advertising in the US?

The ways by which Americans watch TV are changing and the evolution of TV is a topic of considerable debate, driven by TV’s dominant stature as an advertising medium. A new MarketingCharts Debrief, “TV...

View Article

Image may be NSFW.
Clik here to view.

Who’s Using Snapchat?

It’s well established that Snapchat is more popular with youth, but new data from comScore and CivicScience [pdf] offer some updated figures relating to Snapchat’s popularity. According to comScore’s...

View Article


Image may be NSFW.
Clik here to view.

Top 10 Marketing Charts of the Month – August 2014

This month’s quick-hit set of top charts includes the following topics: marketers’ changing media mix; online channel goals and digital metrics; top concerns among CMOs; content marketing’s...

View Article

Image may be NSFW.
Clik here to view.

Twitter: TV Shows That Live-Tweet Enjoy Lift in Follower Growth Rate

Source: Twitter Notes: TV shows that live-tweet have a better follower growth rate than those that don’t, declares Twitter, with that generally true across genres and handle (show, host, and...

View Article


Image may be NSFW.
Clik here to view.

Weekend Reading, 10/10/14

Half of teen spending is concentrated in 3 categories, reports Piper Jaffray in its latest “Taking Stock With Teens” survey. Clothing (21%) and food (20%) occupy the largest portions of the teen...

View Article

Image may be NSFW.
Clik here to view.

More Data Indicates That Consumers Want TV on Their Own Schedules

Although most consumers continue to watch original TV series on traditional TV, many are time-shifting their TV viewing, and this desire to watch on their own schedule is one of the primary drivers of...

View Article

Image may be NSFW.
Clik here to view.

TV Multitasking Continues to Grow

Some 51% of TV viewers multitask every time or almost every time they watch TV, up from 36% last year, reports TiVo in its second annual study of multitasking and social TV. Even so, viewers are...

View Article

Image may be NSFW.
Clik here to view.

When Are Mobile Owners Using Apps?

Mobile owners tend to download applications out of a desire for leisure or entertainment and due to recommendations from friends, reveals Nielsen in a recent study. The survey also examined situational...

View Article


Image may be NSFW.
Clik here to view.

Weekend Data Points, 12/19/14

How much would consumers pay for alternative pay-TV packages that combine basic service with streaming options from Netflix and from HBO (which recently announced that it will launch a standalone OTT...

View Article


Image may be NSFW.
Clik here to view.

Globally, 6 in 10 Say Biggest Screen is Best Screen For Video Viewing

Source: Nielsen [download page] Notes: Some 65% of online consumers surveyed in 60 countries around the world strongly or somewhat agree that they prefer watching video programming live, and 63% think...

View Article

Image may be NSFW.
Clik here to view.

US TV Multitasking Behavior, by Generation

Source: Deloitte [pdf] Notes: 9 in 10 Americans age 14 and older claim to always or almost always multitask while watching TV, up from 81% a couple of years ago, per Deloitte’s latest Digital Democracy...

View Article

Image may be NSFW.
Clik here to view.

1 in 6 TV Viewers Said to Share Content About Shows Online

Some 16% of TV viewers on average share content about the shows they’re watching online, with these viewers driving an impressive 11% of all online sharing, according to a report [download page] from...

View Article


Image may be NSFW.
Clik here to view.

Almost 1 in 3 Have Been Persuaded to Watch A TV Show Based on Social Buzz

Some 31% of US and Canadian adults (18+) say they have at some point chosen to watch a TV show or movie because of all the buzz it was getting on Facebook, Twitter and other social networks, according...

View Article

Image may be NSFW.
Clik here to view.

One-Fifth of TVE Authentications Occurring Via Streaming Media Players

Source: Adobe Digital Index [pdf] Notes: Authenticated video viewing increased by 63% year-over-year in Q2, says Adobe, a strong increase considering the lack of a major event to drive growth. Overall,...

View Article

Image may be NSFW.
Clik here to view.

Friday Research Wrap, 9/25/2015

Planned viewing of TV programs during primetime has reached a new high, while program switching is at a new low, reports GfK in a recent study. While watching a program on a TV network remains the most...

View Article

Image may be NSFW.
Clik here to view.

Friday Research Wrap, 11/20/15

More than 1 in 8 digital video ad views for premium content in Q3 came via OTT devices (e.g. Roku, Apple TV, Chromecast), with this representing the fastest increase of the various devices tracked per...

View Article



Image may be NSFW.
Clik here to view.

TV Everywhere Consumption on the Rise

Some 43.1% of US and Canadian adults are aware that their pay-TV provider offers TV Everywhere, according to the latest quarterly report [download page] from Digitalsmiths covering Q3. That represents...

View Article

Image may be NSFW.
Clik here to view.

Which Devices Are TVE Viewers Using to Access Content?

Source: Adobe Digital Index Notes: Connected TV devices are becoming more popular devices for TV Everywhere viewing, reports Adobe Digital Index, noting that almost one-quarter (23%) of authentications...

View Article

Image may be NSFW.
Clik here to view.

Pay TV Subscribers’ Use of TV Everywhere, by Offering

Source: GfK Notes: A slight majority – 53% – of consumers (aged 13-64) living in pay-TV households have used TV Everywhere (TVE) to watch programs on a computer, mobile device or TV set, reports GfK,...

View Article

Image may be NSFW.
Clik here to view.

Super Bowl 2016 Data [Updated]

With the Super Bowl well and truly in the rear view mirror, various analyses have emerged surrounding the performance of the ads aired. Most of these look at the digital reverberation or impact of the...

View Article


Image may be NSFW.
Clik here to view.

TV Everywhere Penetration Jumps in Q4 2015

Source: Adobe Digital Index (ADI) Notes: After growing incrementally for 3 consecutive quarters, TV Everywhere penetration among active pay-TV viewers jumped in Q4 to 17.4%, per Adobe Digital Index,...

View Article

Image may be NSFW.
Clik here to view.

How Do “Overlooked” Gen Xers Feel About Advertising?

Gen X is the most influential generation, says Yahoo in a new study, but it’s also somewhat forgotten about, as America’s “middle child”. Citing data showing that Gen X has the highest median income...

View Article

Image may be NSFW.
Clik here to view.

Desktops and Laptops Decline To A Minority of Premium Digital Video Ad Views

Source: FreeWheel [download page] Notes: Desktops and laptops accounted for just 40% share of premium video ad views in Q4 2015, down from 52% a quarter earlier and falling below a majority share for...

View Article


Image may be NSFW.
Clik here to view.

TV Multitasking, Binge Viewing Increasingly Widespread

More than 9 in 10 US consumers aged 14 and older say they typically multitask while watching TV, up from about 8 in 10 just 3 years earlier, reports Deloitte in its latest annual Digital Democracy...

View Article


Image may be NSFW.
Clik here to view.

4 in 10 US Households Own An OTT Streaming Device

The average household has 10 active devices with access to the internet, according to recently-released data from comScore, and that figure rises to an impressive average of 19 devices among households...

View Article

Image may be NSFW.
Clik here to view.

13 Marketing Stats to End Your Week With

The top priority of customer success teams is churn reduction, with 76% of customer success professionals listing this as a high priority. That’s according to Totango’s 2016 Customer Success Salary...

View Article

Image may be NSFW.
Clik here to view.

Social Media Influences TV Viewing Decisions for 4 in 10 Adults

Slightly more than 4 in 10 adults in the US and Canada profess to choosing a TV show or movie at least sometimes because of the buzz it’s getting on Facebook, Twitter or other social networks. That...

View Article

Image may be NSFW.
Clik here to view.

Vast Majority of Consumers Report Engaging in TV-Related Second Screening

TV multitasking has been on the rise in recent years, though it doesn’t always involved activities related to the programming. A recent report [pdf] from Ericsson ConsumerLab, however, suggests that a...

View Article


Image may be NSFW.
Clik here to view.

Social Media Represents One-Quarter of Adult Women’s Total Media Time

Among American adults, women allocate a greater share of their media time to social than any other demographic group, according to a report [download page] from Nielsen. In fact, the more than...

View Article

Image may be NSFW.
Clik here to view.

Super Bowl 2017 Data [Updated]

It was a thrilling Super Bowl comeback. But how about the ads? Which brands fared best in the post-game analyses that continue to roll in? Here’s a look at some of the winners and losers, mostly from...

View Article


Image may be NSFW.
Clik here to view.

TV Everywhere Awareness, Adoption Rising

Pay-TV users’ adoption of TV Everywhere (TVE) services is reaching new heights, reports TiVo in its latest quarterly analysis [download page] of pay-TV and video trends. In its survey of almost 3,100...

View Article

Image may be NSFW.
Clik here to view.

What Are Women’s Favorite Movie Genres to Watch on TV?

Moms love action and men watch romance. Surprised? A new study from Adobe Digital Insights (ADI) finds that some stale stereotypes simply don’t apply. Mothers watch Crime and Action movies more...

View Article


Google’s Top Trending Searches of 2017, and Other Year-in-Review Lists

It’s that time of the year: a special kind of retrospection – year-in-review lists. And Google’s top-trending searches in the US reveal that 2017 wasn’t exactly the happiest year on record, as the list...

View Article

TV Viewing Remains a Social Activity

As internet-connected devices proliferate and streaming services grow in popularity, it’s easy to assume that TV viewing has become an individual pastime. But the reality is that just about half (48%)...

View Article

What Factors Drive Attention to Smartphone Ads?

Factors such as brand familiarity and interesting creative are equally motivating for individuals to pay attention to advertisements on their smartphones, according to a recent Aki Technologies survey...

View Article

What TV-Related Content Are Social Media Users Engaging With?

Social media has in some cases become the equivalent to the office water cooler in the ’90s, where everyone would eagerly gather around and discuss the latest episode of Seinfeld. Indeed, almost...

View Article


Google’s Top Trending Searches of 2019 and Other Year-in-Review Lists

It’s that time of the year again, for the most special of retrospections… year-in-review lists. Google’s top trending searches of 2019 show that globally cricket, soccer and the newest iPhone were atop...

View Article

Browsing latest articles
Browse All 161 View Live




Latest Images